Does boosting Facebook posts work for local businesses? (Only if you do this)
If you're a local business owner who's tried boosting posts on Facebook, you've probably asked yourself:
"Does this actually work… or am I just wasting money?"
Short answer:
Yes, boosting can work.
But only if you do one simple thing that Facebook doesn’t exactly advertise.
Let’s break it down.
The Problem With How Most Businesses Boost Facebook Posts
Here’s the typical flow:
You post something on your business page
Facebook gives you that little blue “Boost Post” button
You click it, select “Get More Engagement,” toss $20 at it, and cross your fingers
What happens next?
A couple likes.
Maybe a “🔥” emoji from your cousin.
Zero calls. Zero leads. Zero sales.
Why?
Because boosting for “engagement” tells Facebook to show your post to people who like liking things.
Not people who take action.
The Trick Facebook Doesn’t Tell You About Boosting Posts
Here’s what most business owners miss:
👉 You can actually change the objective of a boosted post.
Instead of optimizing for likes and shares, you can boost for things that actually help your business:
Website clicks
Messages
Phone calls
Conversions (sales or lead forms)
That one change can turn a $20 post into actual customer bookings.
Real Example: Boosting a Post the Right Way
Let’s say you run a local gym.
Most gym owners boost a grand opening post and get 100 likes—but no new members.
Here’s the smarter move:
Boost the post for “Messages”
Change the call-to-action to something like:
“Want a free 1-week trial? Send us a message with ‘FREEPASS’ and we’ll get you in.”
Now instead of likes, you’re getting conversations.
And conversations lead to customers.
Tips for Boosting Facebook Posts That Actually Work
If you're going to spend money boosting a post, here’s what you need to do:
✅ Choose the right objective (messages, traffic, leads—not engagement)
✅ Make a clear offer (not just “come check us out”)
✅ Use urgency (“limited to 10 people,” “this week only,” etc.)
✅ Target your local audience (dial in age, gender, interests, and location)
✅ Follow up fast when someone messages you
So, Is Boosting Facebook Posts Worth It for Local Businesses?
Yes—if you treat it like a real ad, not a “just because” post.
When you boost the right post, with the right offer, to the right people…
It’s one of the cheapest ways to get real leads.
But if you just click “Boost” and hope for the best?
You’re basically donating money to Mark Zuckerberg’s snack fund.
Need Help?
If you want your next boosted post to actually bring in leads (instead of just likes), my team can set it up for you.
No fluff. Just results.
👉 [Click here to get started]
Or reach out and say "Boost Fix."
